Social Media
Engaging paid and organic content
Create content for your brand that you would want to watch, like, and share on your personal account
Popular Client Focused Content
The Calgary Food Bank’s Instagram and Facebook audiences include a diverse mix of clients, donors, and partners. Content tailored to clients consistently has high engagement, as it provides critical information for the clients, offers transparency into operations for donors, and reinforces alignment of values with partners.
@calgaryfoodbank POV It's your first hamper appointment at the Calgary Food Bank downtown Neoma location
♬ original sound - Calgary Food Bank
@calgaryfoodbank Our drive through hamper pick up model was introduced during the pandemic. Our clients loved the convenience so much that we kept it
♬ original sound - Calgary Food Bank
@calgaryfoodbank This National Volunteer Week we are saying thank you to the folks like Eckart who give their time to help the food insecure.
♬ original sound - Calgary Food Bank
Paid Influencer Content
Each fall, the Calgary Food Bank hosts its City-Wide Food Drive, inviting residents to donate non-perishable food items to support those in need. In its first year running a virtual food drive alongside the physical campaign, there was an opportunity to expand reach and awareness through targeted marketing. Working with Wild PR Agency, I scouted influencer partners whose audiences and values aligned with the Calgary Food Bank’s mission to help promote the campaign.
Brand Storytelling
Authentic brand storying telling driven by the Calgary Food Banks mission to help make food accessible to everyone in our city.