Social Media
Engaging paid and organic content
Beyond The Scroll
I use social media to tell stories, celebrate communities, and create authentic connections between organizations and the audiences they serve.
1.3M+ Annual impressions
5% Average Engagement Rate
Results across Instagram, Facebook and LinkedIn.
Paid Influencer Content
Each fall, the Calgary Food Bank hosts its City-Wide Food Drive, inviting residents to donate non-perishable food items to support those in need. In its first year running a virtual food drive alongside the physical campaign, there was an opportunity to expand reach and awareness through targeted marketing.
Working alongside Wild PR Agency, I identified and coordinated influencer partners whose audiences and values aligned with the Calgary Food Bank's mission, helping introduce the virtual food drive to new audiences and extend the campaign's reach beyond traditional channels.
Popular Client Focused Content
Content tailored to clients of the Calgary Food Bank consistently has high engagement because it provides critical information for clients, offers transparency into operations for donors, and reinforces alignment of values with partners.
@calgaryfoodbank POV It's your first hamper appointment at the Calgary Food Bank downtown Neoma location
♬ original sound - Calgary Food Bank
@calgaryfoodbank Our drive through hamper pick up model was introduced during the pandemic. Our clients loved the convenience so much that we kept it
♬ original sound - Calgary Food Bank
@calgaryfoodbank This National Volunteer Week we are saying thank you to the folks like Eckart who give their time to help the food insecure.
♬ original sound - Calgary Food Bank
Brand Storytelling
Authentic brand storytelling driven by the Calgary Food Bank’s mission to help make food accessible to everyone in our city.