About

Get to know me

Who I am

Hi, I’m Joelle. I am a designer and marketing professional who creates visual stories that connect with people. I specialize in helping brands communicate with clarity, personality, and purpose through design and digital content.

Joelle smiling in front of a neutral background.

My Experience

I have over five years of experience working across marketing, design, and communications.

I have over five years of experience working across marketing, design, and communications. My work includes designing brand identities, developing content strategies, managing websites, leading social media campaigns, and producing both print and digital materials.


I thrive on projects that blend strategy and creativity, where I can build systems that are visually consistent and also drive results.

Joelle standing in front of a Calgary Food Bank backdrop holding an oversized fork.

My Working Approach

I approach every project with curiosity, collaboration, and care. I love taking complex ideas and turning them into simple, clear, and beautiful content that resonates with an audience.


Each project I take on is an opportunity to build something meaningful and lasting for the people behind the brand.

My Education

I hold a Master’s degree in Marketing and Digital Communications from Falmouth University in the United Kingdom.

My studies deepened my understanding of consumer behaviour, digital strategy, and the power of dynamic brands. This background supports the creative decisions I make and keeps my work grounded in strategy.

Joelle in graduation cap and gown holding a diploma with a red ribbon, smiling for the camera.

Check Out My Work

  • Website Design

  • Annual Report

  • A man inside a food bank warehouse with crates filled with vegetables, surrounded by social media reaction icons.

    Social Media

  • Poster for Calgary Food Bank's squash raffle with pumpkins, cherries, and fall leaves.

    Email Marketing

  • Store shelf labeled "Grains" displaying various packaged grains, pasta, cereals, bread, and baking products.

    Interior & Exterior Design